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Capturing Qualified Clicks with Paid Search

Last week’s post discussed the importance of keywords and their effect on the visibility of your website in search results. This week we want to focus on paid search advertisements in particular, and...

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TV is Still King, but Internet is Closing Fast!

New U.S. ad spending forecast data shows that while TV advertising expenditures continue to rise, Internet advertising may take over the leadership spot in the next few years.Marketers in the U.S. now...

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